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Magnetic North helps New Islington regeneration | Print |  Email to a friend
Monday, 15 September 2008
Magnetic North has created a website for New Islington in collaboration with Urban Splash.

Magnetic North helps New Islington regeneration
New Islington online
It’s part of the regeneration of the area, from one of the city’s most rundown areas to building a new community with almost 2000 new homes, offices, a waterway and schools.

Magnetic North were briefed to make the website equally innovative and also interactive to show what’s already changed on site and to make people aware of it.

"With the website we wanted to show all the amazing things that are happening, but like the development itself we wanted to use original, innovative design," said Brendan Dawes, creative director at mN

"But it’s a design that also has a sense of humour and a sense of warmth. So why just view a humdrum photo gallery when instead you can fly into the clouds and look down on the whole of New Islington? You still see all the photos but like the development, we’ve added a subtle twist to the expected and everyday."

 

 

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