|
Manchester agencies to help Iceland find its new face |
| Print |
|
Email to a friend
|
|
Monday, 08 February 2010 |
Iceland Foods, which last week announced that Coleen Nolan would be stepping down as the ‘Face’ of Iceland, has tasked And Digital and Toast PR to help it find a customer to become the ‘New Advertising Face’ of the brand.
And Digital is to develop and manage the microsite and related digital elements of the initiative while Toast PR, which recently opened an office in Manchester, will be handling the PR.
Iceland are asking their customers to apply for the role of New Face with live auditions held around the country at the end of March, led by a judging panel which will be headed up by Coleen Nolan and Iceland Chairman Malcolm Walker.
“Coleen is undoubtedly a hard act to follow” said Nick Canning, Iceland Marketing Director. “So after long and hard consideration we’ve decided not to try and replace her and we’re turning the spotlight on our customers to give them a chance. At Iceland, our customers are very important to us, especially Mums and we know they have a great deal of affection for our brand.
“Just like Coleen, we’re looking for a new face who loves Iceland and is the perfect blend of personality and charm. Someone who is enthusiastic about Iceland and is literally bursting for the chance to tell everyone else about it. You never know the campaign, might even turn the winner into a celebrity themselves!”
“As well as becoming a brand ambassador for Iceland, the New Face will also win a regular supply of Iceland shopping for their family including a chance to test out new product ranges before they hit the shelves.“
Other celebs that Iceland has used in previous years include Kerry Katona and Jason Donovan. Last year, Iceland renewed its four year long sponsorship of the ITV show “I’m a Celebrity.….Get Me Out of Here” for a further two years.
Katona’s troubled private life has proven problematic and is perhaps a reason why the retailer has now decided to go for a customer, rather than a high profile ‘personality’. Something to add? Then leave a comment below or email us now.
Sponsored links:
|
