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Manchester Arndale rebrand to be unveiled this week |
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Tuesday, 15 July 2008 |
Retail mall the Manchester Arndale is unveiling a new brand identity and related promotional campaigns on Thursday 17 July which will see the shopping complex back on TV after an absence of six years.
The new creative has been created by ad agency Robson Brown which is overseeing the marketing activities of the campaign which is based on the strap line ‘Centre of the City’. The campaign will also include point of sale, print, outdoor and radio.
The media value of the campaign has not been disclosed.
Instant Business has produced the digital platform and Euro RSCG Biss Lancaster has created the PR campaign. The 30 second TV commercial has been produced by The Gate.
Glen Barkworth, manager of the 1.4 million sq ft shopping centre, which houses over 240 retail units said: “The ‘Pulse’ signature has been created to encapsulate the strap line we’re employing. Vital to our success is our retailers, who attract over 30 million shoppers every year.”
www.bisslancaster.com
www.thegatefilms.com
Instant Business
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