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Manchester City signs HealthSure, supported by Mere PR |
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Tuesday, 09 September 2008 |
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It probably won’t be the biggest deal Manchester City are associated with this year, but the club has nonetheless concluded an important piece of affiliate marketing with HealthSure.
In a six-figure deal, facilitated by Mere PR, HealthSure has now become the official health partner to the club, designing health-plans to market to supporters and the club’s corporate clients. The agreement will last for two years, with Mere working to maximise its effectiveness through promotional events in the stadium and throughout the wider community. Mere PR director Victoria Moore commented: “Our existing relationship with Manchester City Football Club was key in developing this fantastic six-figure partnership deal for our long-standing client, HealthSure.” As reported last week, Mere’s sister firm Lake will assist HealthSure with the design of the creative elements relating to the partnership. www.mere.co.uk
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