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Manchester City to launch Seasoncard 08/09 campaign with Mark Studio |
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Tuesday, 26 February 2008 |
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Manchester City is aiming to capitalise on the team’s current good form on the pitch with an off the field marketing offensive to push the new Seasoncard for the 2008/09 campaign.
The team, under the be-spectacled auspices of Sven Goran Eriksson, has been defying expectations this season and is currently sitting pretty at eighth in the Premiership table. With this in mind the club is looking to cement its home support for next season by releasing its new Seasoncard (as the season ticket is called these days) with a campaign that reflects the levels of optimism currently felt around the City Of Manchester stadium. Mark Studio has been called upon to deliver this and launches the new activity this week.  Mark's City work Matt Lowery, MCFC’s head of marketing, believes the campaign will achieve its goals: “"It was important to us that this work had its own specific identity,” he said “and reflected the quality product we now have. “From the outset, Mark showed a good understanding and helped us produce a cool and very simple idea.” www.mcfc.co.uk www.markstudio.co.uk Something to add? Then leave a comment below or email us now.
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