The agency, which recently scored another high profile win has produced a poster campaign that will surround Old Trafford to target the club’s fan base. The creative executions will also appear in match day media and football magazines, while an online viral ad (also by Iris) will be mailed out to One United’s existing fanbase.

In addition to this MUTV will show the viral as a traditional broadcast ad on the dedicated club channel.

The creative idea behind the campaign is a simple one – and no doubt a simply irritating one for non-supporters of the Premiership giants.

Xmas cheer for Man U

When this is revealed it becomes clear that the singers have substituted their own lyrics in place of the traditional words to ’12 days of Christmas’. In their case they choose to display their fanaticism by singing the terrace version -  ‘12 Cantona’s’ (cue groans from said non-supporters).

This is meant to communicate that if the audience know someone that is equally as pasionate about the club, then a membership to One United would be the perfect Christmas present.

As Pete Armstrong, Iris’ creative director, commented: “This year’s ‘Go One Step Further’ campaign focuses on what it really means to be fanatical about United.  Capturing the true emotion of how strongly people feel about the club and joining the One United membership scheme is the obvious extension and expression of their fanaticism.”

Iris has worked with Manchester United since 2003, when the agency created the One United brand for the club. It has since worked across a number of schemes, and media platforms (including DM and retail marketing), to promote the fan club initiative.

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