Liverpool’s Mason Media has set up a reputation and crisis management division as MD Nick Mason looks to expand the PR operation.
Mason said that he took the decision to create the standalone unit, christened Reputations Matter, in response to an increase in the amount of enquiries flowing into the firm about this specific realm.
He explained: “During the past few months Mason Media has worked closely with businesses, charities and the public sector on reputation and crisis management issues.
“On some occasions the crisis had already occurred, but on others businesses had realised the need to put in place robust procedures to help them cope when something does go wrong.
“This, combined with the specialist crisis management consultants in our team, encouraged me to launch Reputations Matter.”
The agency has also welcomed new recruits Simon Malia, a former MUTV and Granada Reports journalist, Barry Gregory, who joined from Warrington Borough Council, and recent graduate Jo Bishop.
In addition Mason Media has now launched its new company website, designed by Chester’s Clicky Media.
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