Mason Williams takes on Lowry brief as Biss loses out - North West Media News

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Mason Williams takes on Lowry brief as Biss loses out

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Tuesday, 29 April 2008

Mason Williams has been contracted to provide the PR support for Salford’s Lowry Outlet Mall, a task previously handled by fellow Manchester agency Biss Lancaster.

The Lowry: shopping for PR support

The win is said to follow on from a four-way pitch, against undisclosed protagonists, and comes on the back of the appointment of Andrea Murphy to the role of retail marketing manager late last year.

Mason Williams, which also handles the publicity for The Quays, will now push the consumer profile of a centre that is home to 80 retailers, including names like Flannels, Whistles, M & S and Karen Millen.

Murphy said that the agency was taken on for the job as the team “showed an impressive understanding of the brief and their creative ideas, enthusiasm and outstanding communications strategy convinced us.”

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