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Mason Williams wins PR for new Loyd Grossman Indulgent Nut Mix range |
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Monday, 01 October 2007 |
Mason Williams has won picked up a five figure piece of business from Sun Valley – which manufactures the Indulgent Nut Mix brand under licence – following a competitive pitch.
The Manchester PR agency will be targeting both trade and consumer press and the account is being headed up by Jen Dutton.
The premium nut range is a new addition to the Loyd Grossman ready-made portfolio which includes sauces, soups, bread and pasta.
Sun Valley’s marketing manager, Jonathan Barr said: “The agency team interpreted the brief to reflect Loyd’s passion for great, inspirational food and we’re looking forward to a strong campaign.
“We have worked with them on previous launches and respect their professionalism, outstanding communications strategy and enthusiasm.”
Rita Rowe, joint MD of Mason Williams added: “We are delighted that our knowledge, expertise and track record have contributed to winning this prestigious account. The partnership between Loyd Grossman and Sun Valley looks set to be an exciting one and we are pleased to be a part of it. Celebrity branding is something we’ve had a great deal of expertise in and we are looking forward to working with Loyd Grossman.”
Sun Valley specialises in supplying snack products to a wide variety of market sectors including multiple own label and branded products.
www.mason-williams.co.uk
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