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Mayday Mayday! sees agencies join forces to counter PR attacks over the web
A coterie of Manchester agencies and media specialists have come together to launch a new service to help companies facing online attacks and threats to their reputations.
Sister agencies Tangerine PR and Juice Digital have partnered up with search and digital agency theEword and legal firm Gateley LLP to create Mayday Mayday!.
The foursome believe that the monitoring, planning and rapid response crisis management service is a unique offer within the marketplace.
“To be effective companies need a team with sophisticated traditional PR skills, adept at the management of online media, bloggers and social networks, up to the minute legal expertise and the ability to nullify negative effects on search engines,” said Sandy Lindsay, of Tangerine PR, when outlining the thinking behind the offer.
As you might expect, Tangerine provide the PR skills in the mix, Juice manages social media, theEword helps manage reputation by promoting positive online content and Gateley, led by media lawyer Steve Kuncewicz, steps in with the legal expertise.
Kuncewisz commented: “The law can never evolve at the same rate as technology and media.
“It is therefore always playing catch up with its applicability to new channels and situations, so it’s important to work with a specialist in this sector and build a relationship with a legal advisor who understands these channels.”
Mayday Mayday will offer clients facing online attacks and crises a ‘pay as you go’ service to tackle pressing problems, while also providing planning, monitoring and training services.
www.mayday-mayday.co.uk
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@Interested Observer
Oh no you take me too seriously. I don't work in PR or copywriting. I am just a trite passer-by who writes informally on an electronic forum.
Ending a sentence with three periods and semi-colon, however, is just unforgivable, incorrect and lazy cliche. Good luck repairing that fenestration.
@ image specialist
Let us not forget that the first, and still the most important, skill any PR needs to master is the ability to write correct, clean and concise copy (how's that for alliteration eh?) Seems to me as if something went amiss with your editing. Those who live in glass houses...;)
Interesting points. Not sure I believe that the likes of KPMG, for example, don't get social but maybe the smaller players are still in denial. I agree the number of PRs who don't get search (especially) and the whole social thing is staggering. I started our SEO business in 1996 and that was really an adventure. The most common response was "you what?" When anyone questions us now I just ask them how they find information……...
Mr Williams
The sad facts are that:
Most PRs still don't genuinely understand search or social and more importantly, the mechanics behind both.
Most lawyers haven't got the slightest clue about anything to do with digital whatsoever. Hence incumbent lawyers are likely to be more hindrance than help.
This is a really well thought out offering. It's not rocket science but it is bloody good sense.
You mean there are agencies who don't offer this service? Amazing! Although I don't think any of our clients would expect us to arrive with our own lawyers - thereby suggesting that the people they already employ are not up to speed. A great PR stunt Sandy……..
It's a serious subject! You take ALL your images with people grinning inanely at the camera?
Could be interesting to see how it all goes. Good to see an initiate approach to issues companies face. Goto one place but get several experts having met all the people involved.
Good Luck
You know, a smile wouldn't have gone a miss in that photo. You wanna get someone in PR to help you out. Oh....