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MC2 picks up two SWOT Awards |
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Thursday, 10 May 2007 |
Manchester agency MC2 won two gongs at the recent SWOT awards ceremony. The two categories were ‘Best Direct and Promotional Strategy’ and the ‘Chairman’s Award’. The work was executed on behalf of the agency’s client NCC Group.
The SWOT awards were established to recognise marketing excellence across the North.
 Rob Cotton/NCC Group The judging g panel consisted of Professor Susan Hart, Dean of the Business School at Strathclyde University, the head of UK marketing for Pricewaterhouse Coopers, the marketing director from the Institute of Directors and several regional marketers from the Chartered Institute of Marketing.
Rob Cotton, chief executive of the NCC Group, said: “The campaign allowed us to monitor the true scale to which businesses were oblivious to network security threats and it was surprising to see a few big names amongst the results! MC2 did a fantastic job at implementing this campaign in an effective yet straightforward manner, with some impressive results.”
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