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McCann’s latest crunching creative makes powerful impact |
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Tuesday, 10 June 2008 |
McCann’s has released its latest attention grabbing creative work in a bid to make reckless drivers raise their right foots a little and consider their actions.
 A new approach for CSRP The fairly self-explanatory aim of the work is to make drivers across the Cheshire, Halton and Warrington areas consider the potentially grievous consequences of breaking the speed limits. Young male drivers, predominantly those under 25, are the key target audience. Billboards, online advertising, radio ads and a touring crashed car make up the other components of the (quite literally) hard-hitting four-week awareness campaign. Sue Little, chief executive of McCann Erickson said: “We are pleased to be channelling our skill set to help benefit our very own region and the people who travel within it.”
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