McCann creates Co-Op’s press campaign - North West Media News

News, opinion and resources for the North West media industry

McCann creates Co-Op’s press campaign

| Print |

Email to a friend

Friday, 06 June 2008

McCann Erickson have been tasked with producing a press awareness campaign to highlight the Co-operative Group’s approach to business.

Co-Op

The £1.4m marketing strategy has the strapline- “The Co-operative good for everyone” and will run in the national daily papers and weekend supplements. It also highlights the Co-Op's 2.5m members.

In addition it will support the company’s rebrand covering all aspects of their business, as previously reported in How-Do, which will bring them all under one brand by 2010.

The society is the biggest of its kind in the world with a turnover exceeding £9b.

Something to add? Then leave a comment below or email us now.

Did you enjoy this article? Please share it!

Featured articles

	A first for the North West - How-Do's Top 100 Marketers. These leading professionals help drive the creation and generation of prosperity in the region. READ
	The North West’s media folk who in 2008 wield the greatest combination of influence, power and employment, primarily in the region but also, in many cases, well beyond. READ
	The second year of the Top 100 Brands initiative - in association with Hill Dickinson, the CBI and the CIM - enjoyed a record number of votes from North West businesses and saw the Co-op sweep the board READ

The How-Do poll

News of the imminent arrival of another business title (City AM) has left you…

	Amazed at the strength of the market here
	Eager to extend your working day to read more
	Waiting to see who folds first
	Really not all that arsed at all

Latest comments

Billy Boy: Unfortunately TC turned into Alan Partridge during his Radio Manchester sti... READ

inthecold: Where's the events category? Surely Manchester Central would sponsor. READ

Manchester resident: Er, I work in PR for an organisation which gets a lot of media calls. We re... READ

Good luck: I'm not sure how qualified these guys are to run an agency like love, but g... READ

realist: Stephen it's all very well complaining that none of the public bodies or se... READ

unloved: Gotta say this one comes across badly... READ

How-Do RSS Feed

Track How-Do headlines in your RSS reader:

View all of our feeds.

Who's online?
We have 12 guests online

© HOW-DO 2008 - SITE BY CHRIS HORKAN - TERMS & CONDITIONS - PRIVACY POLICY - SITEMAP - RSS FEEDS - AD RATES - CONTACT HOW-DO

Managed Server Hosting by UKFast