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McCann in final showdown for FSCS, launches Aldi Christmas campaign | Print |  Email to a friend
Friday, 27 November 2009

The newly re-branded McCann Manchester is in the hunt for a major piece of public sector business, as it faces off against London's Leo Burnett and Kelly Campbell Roalfe/Y&R for the Financial Services Compensation Scheme's (FSCS) creative advertising account.

The newly re-branded McCann Manchester is in the hunt for a major piece of public sector business, as it faces off against London's Leo Burnett and Kelly Campbell Roalfe/Y&R for the Financial Services Compensation Scheme's (FSCS) creative advertising account.
Busy times for FSCS
Although a spokesperson from the agency refused to confirm to How-Do that it had reached the shortlist, it is believed that the team is now working on a pitch process that is set to come to a head in the New Year.

The brief, if the Bonis-based team succeeds in securing it, will be an interesting one, with the FSCS looking to advertise for the first time and raise public awareness of the services it provides to customers of collapsed financial institutions.

Given the current parlous state of the financial sector, the body has had a busy time, with its records showing payouts of £21bn in the six months from September 2008.

In further news at McCanns, the agency has launched a new TV campaign to promote retailer Aldi ahead of the festive season.

The push, which is running nationally now, continues the brand's association with celebrity chef Phil Vickery. It was art directed by Dave Price and copy written by Neil Lancaster at McCanns.

www.mccannmanchester.com

 

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