Please forgive a little bit of editorialising here at How-Do News Central, but after four years of confusion the region's largest marketing agency has ditched its cumbersome moniker and reverted to a name that just about everyone referred to it as anyway.
McCann Erickson Communications House is dead, long live McCann Manchester.
Four years ago McCanns changed its name to the add the Communications House appendage in an effort to demonstrate its integrated offering.
However, from a journalistic point of view, McCann Erickson Communications House didn't exactly flow off the keyboard, so, in most cases, the firm was simply McCanns, or McCann Manchester.
And now, finally, that's exactly what it is.
Agency chief executive Sue Little explained: "After four years as McCann Erickson Communications House, the agency has re-branded as McCann Manchester.
Little: McCann Manchester chief
"The McCann Erickson Communications House brand was conceived as a platform to promote the integrated offering at Bonis Hall and over the past four years this has been achieved with a high level of recognition that the agency is the UK’s largest digitally integrated marketing agency.
She continued: "The decision to re-brand to McCann Manchester was taken to reflect and celebrate our heritage and location and was part of a wider strategy to leverage our connection through McCann Worldgroup with London 2012.
"The rebranding does not change the service offering and the agency is totally focused on delivering digitally integrated communications strategies for its clients.
"It was also felt that the McCann Erickson Communications House name was seen as being too long when written in full and McCann Manchester is shorter, sharper and says who we are (hear, hear. Ed).
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