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McCanns airs new Holts Tyreweld commercial with a £350k campaign |
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Monday, 30 April 2007 |
McCanns in Prestbury has produced an animated 30-second commercial for Holts Tyreweld, with voice-overs from Paul Whitehouse, Charlie Higson and Caroline Quentin.
The TV commercial focuses on ‘one of motoring’s best-kept secrets – Tyreweld’s ability to seal a puncture in seconds’. The creative runs under the strapline ‘The spare wheel in a can’.
David Hales, European marketing manager at Honeywell Consumer Product Group said: “With over 28 million cars in the UK, it is estimated that there is a one in four chance of vehicles developing a puncture. That being the case we believe Tyreweld is a must have for every car’s first aid kit.”
The commercials air this week for a month on ITV, E4, Channel 5, GMTV, ITV 2, Channel 4 and BSkyB.
The production company was Tomboy Films and Universal, McCanns’ media agency, planned and bought the space.
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