A chilling vision of the future

The campaign marks a real team effort from McCanns, as it has handled the creative task, the online and website activity and the media (through Universal) for the client. In a multi-faceted approach Granada and Extreme Channel viewers will see a mountain range spring up next to the Trafford Centre in 10 and 30 second ad slots, while listeners to Key 103 may notice a slight change as the station re-brands as Skey 103 for the opening week. Web users won’t be left out in the cold either at http://www.chillfactore.com/

Commenting on the activity, Chill Factor e chairman Peter Moore OBE noted: " It communicates perfectly the extent of the indoor snow and leisure experience that we have created here in the North West. It also highlights the wealth of the retail and leisure facilities surrounding Chill Factor e which supports our vision to be the best end destination leisure and retail experience in the UK".

Dave Price was the creative director for the ad, working in tandem with James Colton and Dawn Hoskinson. Guy Beardsley planned the campaign for Universal.

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