|
Mediaburst helps SMS compliance |
| Print |
|
Email to a friend
|
|
Monday, 30 June 2008 |
Cheshire's Mediaburst has developed a best practice guide to using phone-paid services. It's also announced the appointment of Dawn Hedley as compliance officer.
The guide is downloadable from their website and is aimed at companies which use SMS promotions.
It lists the do's and don'ts of mobile marketing campaigns and Mediaburst hope it will encourage and establish a culture of compliance in the industry.
 Hedley
"Brands today face a challenge keeping up with the complex regulations surrounding phone-paid services," says Hedley.
"Mediaburst's best practice guide will help brands and agencies alike to create compliant mobile marketing promotions, avoid costly investigations and build confidence with the consumer."
The guide can be downloaded at www.mediaburst.co.uk/mobilemarketing.pdf
Something to add? Then leave a comment below or email us now.
Sponsored links:
|
