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Media planning and buying agency MEC Manchester is claiming that a concerted new business drive has helped pull in £5m of fresh billings to the firm.
The agency, headed up by Mick Style, has won a raft of new projects and increased briefs from existing accounts and, as a result, is aiming to recruit four new executives and managers to deal with the increased workload. The new accounts through the door are Crown Paints (£2m), Regus Business Centres (£1m), Nationwide Autocentres (£300,000) and Hastens (undisclosed).  Regus: press push Of the new wins the Crown Paints brief is arguably the most eye-catching, with the WPP owned agency taking the business off incumbent planner and buyer Universal McCann Manchester. The team has been charged with the promotion of the ‘Breatheasy’ range of paint and planned the strategy for the current TV and magazine campaign, which broke just prior to Easter. On the Nationwide Autocentres front, MEC’s first salvo of activity will be breaking in Birmingham in April. The firm’s specific brief is to drive footfall into specified regional centres. In total the agency now claims to have generated £16m of business over the course of the last year. www.mecglobal.com Something to add? Then leave a comment below or email us now.
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