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Mediaedge:cia Manchester has received a huge boost with the news that it’s picked up the planning and buying briefs for both Lil-lets and UK Car Group. The £6million worth of new business joins the as yet un-reported Princess Foods win at the agency – a £2m account that MEC collected under the radar of the marketing press earlier this year.
Speaking to How-Do about the agency’s success, MD Mick Style was upbeat, yet candid, about the account wins. He noted that they followed on from the move of the Morrisons media account down to the group’s London office; a development that he said made the management “take a long hard look at the business. “We’ve made changes and now we’re really playing to our strengths,” Style commented. “We’ve been pitching for a lot of business recently, and pitching strongly, and you can see evidence of that in the kind of year that we’re having so far.” With regard to the new wins, UK Car Group is perhaps one of the agency’s most significant for some time. The TV planning and buying assignment (“we would have liked more of the business, but the pitch was solely for the TV,” quipped Style) will see the Castlefield-based team managing the budgets for both Carcraft and uCan Car Credit. It’s a £5million job and will be headed up by account directors Nola Astle and Nathalie Carroll. The agency won the business following a three-way pitch against MediaVest Manchester and incumbent David Gent Media. Mediaedge secured Lil-lets by pitching against another incumbent, this time PHD North, and will now be charged with a £1million planning and buying brief across a host of media channels. http://www.mecglobal.com Something to add? Then leave a comment below or email us now.
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