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Mediavest in Bmibaby.com and Manchester Airport launch |
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Monday, 14 July 2008 |
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Mediavest are behind a joint campaign between Manchester Airport and bmibaby.com to promote additional airline routes.
The two companies will be sponsoring Key 103’s "Get Flirty" from this week as part of the integrated radio strategy. This will include a competition to win tickets to some of the new destinations.
 MediaVest
"The campaign also includes online and downloadable elements which will complement the on-air activity very nicely."
In addition to the broadcast campaign, outdoor messages will be used, particularly around public transport.
"The campaign has been designed to increase awareness of the new routes, mainly in Manchester but across the North West and commuter hotspots are ideal," added MediaVest’s account and associate director, Rachel Tucker,
"The ads have been tailored to appear on the eye-catching Piccadilly train station ‘highlight screen’, catching commuters travelling into and out of the city, supported by highly impactful bus mega-rears and tram coverage." Something to add? Then leave a comment below or email us now.
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