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MediaVest wins multi million pound ad campaign |
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Friday, 09 May 2008 |
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Manchester’s MediaVest is coordinating a major European-wide media campaign for established carpet tile firm Heuga. They will run the planning and buying for the £3.5 million promotion which will roll out across the UK, Germany and Holland.
 FLOR by heuga logo As well as being Heuga’s first large consumer advertising campaign for more than two decades, it will also involve a re-brand of the tiles to FLOR by heuga.“We have planned a very robust and powerful campaign strategy across Europe,” said Jill Thomas, Board and Account Director at MediaVest. “The FLOR by Heuga brand is exceptionally strong and we, together with our partners look forward to assisting the marketing team in getting results.” The advertising has been booked to appear later this year and is primarily aimed at women and will direct readers to the newly rebranded website.
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