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MEN to sponsor World Swimming Championships |
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Monday, 06 August 2007 |
The Manchester Evening News is to sponsor the FINA World Swimming Championships which will be held next April at the MEN Arena.
Marc Hope, director of rights marketing for sports agency Fast Track which brokered the deal, said the paper’s involvement would have a beneficial knock on effect on attracting other commercial partners.
The organisers are hoping to sign a number of additional national partners and suppliers.
It is the first time that the FINA World Championships will be staged in the UK.
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