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BakeMark, part of the £2.2bn turnover CSM group, is looking to Mere to handle all of its PR work within the UK. This is set to encompass numerous high profile tasks, including the promotion of ‘National Doughnut Week’ in March.
The account, which is worth an undisclosed sum (but will likely sit amongst the top tier of the Altrincham agency’s clients), has migrated to Mere after sister firm Lake Design impressed the marketing team at Wirral based BakeMark. Although BakeMark itself may not be a household name with consumers in the UK, the firm is well known within trade and major multiple circles as the country’s leading supplier of bakery ingredients and the producer of five key catering brands - Arkady, Craigmillar, Caravan Brill, Bon Vivant and Readi-Bake. It also produces the ingredients for a huge range of popular cookies sold through supermarkets, such as Smarties and Yorkie cookies. Mere’s principal job will be the promotion of the firm’s five ‘hero’ ranges (bread ingredients, doughnuts, cookies, cake mixes, icings and toppings), while masterminding ongoing trade support to enhance awareness of the BakeMark brand.The Doughnut Week brief will see the team encouraging bakers to bake more of the confections, and consumers to purchase more, as BakeMark looks to raise money for charity the Children’s Trust. Vera Malhotra, the head of marketing at BakeMark, said that she had been “consistently pleased” by Lake’s creative over the past two years, and that this had effectively opened the door to the possibility of working alongside Mere. CSM, BakeMark’s parent firm, is the world’s largest bakery ingredients company. www.mere.co.uk Something to add? Then leave a comment below or email us now.
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