Mere PR gets national Cash Generator contract - North West Media News

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Mere PR gets national Cash Generator contract

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Wednesday, 15 October 2008

With ‘the crunch’ in full effect it would seem to be the perfect time for Tony Tighe’s team at Mere PR to collect the national communications task for retailer Cash Generator.

Crunch time for Cash Generator

Mere has been selected to handle the business' PR for the next 12 months as it sets about an aggressive expansion plan.

The firm, which recently underwent a MBO, is planning to double the size of its network of stores to 160 units over the next five years, with a figure of 100 earmarked for 2009.

Mere will be called upon to work with the client’s sales and marketing team and implement a sustained program of media coverage to drive footfall and attract new franchisees.

The target group for the consumer campaign will be BC1s, a new demographic for the firm.

Victoria Moore, director of Mere PR, said: “Retail is one of our areas of expertise and given our previous experience we are well placed to drive Cash Generator’s success forward with a strategic PR plan.”

Sister firm Lake has also been drafted in to design and produce Cash Generator’s internal newsletter.

www.mere.co.uk

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Comments (10)

1 By verysmug, on 15-10-2008 14:27
A nice upmarket account, and a client much used by the Altrincham and Hale Barns bunch of C2, Ds and Es who go golfing with the Mere set.

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2 By Oi, comeoffit, on 15-10-2008 15:09
Don't knock the Cash Generator customers. This customer base comprise three quarters of inner city Manchester and Salford and very soon most of the city centre professionals, deprived of jobs and bonuses, might need to cash in their wives' baubles, their expensive home entertainment systems and even the golf clubs.

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3 By Mr Sock, on 15-10-2008 21:37
What is it with all the snobbery that goes on How Do? You knock companies that take on budget brands such as Iceland, yet they are known brands with plenty of marketing cash to spend. Do agencies really turn their their nose down on work because they wouldn't shop there? You need to get your head out of your arse.

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4 By shopper, on 16-10-2008 09:26
It was the fact that bankers lent cash to the extreme bottom of the subprime market that got us all into the current unpleasantness. Perhaps the Cash Generator and other moneylenders could act us de facto banks for the very poor and save us future trouble. The fact that some allegedly break their own rules and lend cash to even the dodgiest risks is still asking fpr problems though. And let's hope they check ownership of all those pawned items.

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5 By Brian, on 20-10-2008 06:51
I really cannot stand a stuck up their own arse snob.

The people who use businesses like cash generator are people who small minded twits like 'shopper' have ostracised from main stream banking because of their postcode or social history.

They tend to be better and more reliable payers than most of the rest of us and yet are charged extortionately for loans assuming that they get one, for any credit, even for their pre paid electricity (should have thought it would be cheaper).

It has only taken a few weeks of a recession kicking in to see the smug affluents standard of living decline. See the empty shops and showrooms. all that Cash Generator is, is a modern pawnbroker.
Which lends money against something the customer owns. I believe that there is more pride in using them ,than to go cap in hand to a bank for an extension on an overdraft. Or sit in an office pretending that you left your wallet at home a week before your salary drops.......

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6 By snobs?, on 21-10-2008 11:49
er Brian?

isn't How-Do enlivened with a bit of gentle sarcasm from the readers and sometimes from the editor? Since this business usually consists of boosting business by baloney and bunkum, a little self-mocking doesn't come amiss. All that our friend Shopper seems to be saying is that the bankers were not as prudent as they might have been. This is not being snobbish, their prudence flew out of the window, just as it did in lending to Robert Maxwell. Secondly, the moneyshops do charge a high commision and arrangement fee, even higher than the so-called unfair charges levied on the poor by the utilities. Thirdly, Shopper is right: who knows what proportion of goods exchanged are legit and how many are stolen?

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7 By Brian, on 22-10-2008 14:13
I agree absolutely with the first line. Nothing more enjoyable! But associating the sub prime mortgage market flaws to people who generally haven’t and cannot always get a mortgage is unfair. The fact that certain segments of society are ostrasiced from mainstream finance means that they are then only able to use expensive methods to finance themselves and I find it immoral. It is therefore more expensive to live, the less income that they have, so these people are double shafted. Unexpected necessities are unable to be solved by utilising a quick overdraft or by cheap credit. Regarding goods deposited in Pawnbrokers, There are procedures to ensure goods pawned are traceable - id etc is required. I am hot headed over 'shoppers' comments ,because whoever it is, seems (from the probable comfort of a salary) to make assumptions about poverty and lifestyle choices . I wouldn’t have expected to see such naivety on a website that caters for an industry that should fully understand all sections of the community As for some fiery debate. I am always up for some of that.

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8 By shopper, on 22-10-2008 14:57
Hi Brian. We can all agree that poor people need enough cash to have an adequate lifestyle. The problem is that banks were over-lending and now they have come a cropper. The Today programme said that the UK had the biggest personal debtedness of all the G& countries. The Bank of England says that we will all have to live a reduced lifestyle. And dare I point out that the utilities introduced prepayment cards in some less-affluent areas because of the higher incidence of moonlight flits, meters being raided and electricity being connected illegally in those zones. This is not a value judgement, just a set of facts.
People who have not much cash can join credit unions which are much more responsible than moneylenders and are the heir of the old penny banks and trustee savings banks. But the have to save first and prove their credentials.

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9 By Brian, on 22-10-2008 22:09
I agree with you about thrift, saving and using cheaper loan alternatives. Those schemes are to be aplauded. Of course those people who kept re mortgaging to keep a charade of a lifestyle had listened to you.??

Your third paragraph was very peurile bollox though.

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10 By shopper, on 23-10-2008 08:15
OK Brian, whatever .............................
Anything you don't agree with is summed up as bollox.
No further postings.

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