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Mere PR to help launch new products for Sneaky Snacks |
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Friday, 28 March 2008 |
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Sneaky Snacks of Skelmersdale, a division of Global Foods, has appointed Mere PR to help promote the company’s new range of savoury and sweet snacks.
Privately-owned Global is primarily a supplier and distributor of food products. The company has now developed its own branded portfolio of snacks. Global said that it has spent two years developing the concept and production.
Mere’s task will be in be in two stages. An initial launch will target the trade prior to a broader consumer campaign.
Global Foods sales director Asif Awan said: "We look forward to utilising PR as a key sales tool as we develop the Sneaky Snacks range."
It is understood there is no connection between this new range and the popular childrens' books Stan and the Sneaky Snacks.
www.mere.co.uk
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