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Mere to help launch new football boot Concave |
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Thursday, 17 July 2008 |
Mere PR is publicising the consumer launch of what is claimed is a ‘groundbreaking’ new football boot called Concave which could help reduce the number of times punters have to listen the dreaded phrase…. metatarsal injury.
The Manchester agency has built a niche for itself in this area with a number of retailers and sports goods manufacturers as clients.
 Rooney - post metatarsal
The boot has been designed by a group of players and sports scientists and is being launched after apparently eight years of R&D into what constitutes the ‘perfect kick’.
The manufacturer maintains that independent tests have shown that the boot can deliver up to 30% more accuracy and 15% more power than conventional boots and is also more effective in combating the occurrence of metatarsal injuries.
Consortium member Kenny Dalglish said: “The Concave football boot will have a profound impact on the game of football worldwide.”
Mere’s campaign will focus on building national consumer awareness and the boot’s celebrity ambassadors.
www.mere.co.uk
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