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Momentum creates national sampling programme for Avery |
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Monday, 01 October 2007 |
Avery, a leading paper-based office equipment supplier has tasked marketing agency Momentum with a sampling campaign targeting over 1.5 million stationery buyers and office managers in SMEs across the UK.
The campaign is to focus on Avery’s QuickPEEL label and the agency has enlisted specific promotional support from major retailers including Viking, Lyreco and Office Depot.
Jan Perry, European communications manager at Avery said: “The best way to prove how the improved QuickPEEL labels are now even easier to use is to give consumers the chance to see for themselves. Making our consumers’ working lives easier is an important part of what Avery is all about, and our commitment to innovation reflects this.”
The campaign has been created following ‘research and analysis among the target market to identify optimal direct and trade channels through which to reach and engage with stationery buyers – previously considered to be a difficult audience with which to communicate’.
Momentum is owned by the Interpublic Group. The agency employs 120 staff at two offices in the North West: one in Manchester and one in Cheshire.
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