Momentum launches Bernard Matthews campaign - North West Media News

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Momentum launches Bernard Matthews campaign

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Friday, 13 June 2008

Manchester’s Momentum is behind Bernard Matthews’ Active Britain campaign to encourage families to have a healthy lifestyle.

The campaign will run on 12 million packs of cooked meat and poultry and it will also be online.

Momentum are also releasing a new book with Bernard Matthews’ called The Little Book of Summer Fun to show some of the attractions around the UK.

Momentum launches Bernard Matthews campaign

Packaging

“The whole campaign is about bringing families together, enjoying great tasting, healthy food, and being motivated to get out of the house to enjoy the best Britain has to offer – from coastal holiday parks to great leisure attractions,” said Aidan Flynn, Momentum’s group account director.

In addition they’ve announced that Michele Hawkes is joining the company as account director for Bernard Matthews and Coca Cola.

She joins from Front Row Events in Hale.

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