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More dough for Love as agency appointed by Warburtons |
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Tuesday, 08 April 2008 |
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Love Creative has been appointed by bakery giant Warburtons to promote and enhance the UK public’s ‘love of bread’ in the run-up to National Bread Week 2008.
The brief will see the Manchester-based team design and build a microsite, and accompanying online campaign, that aims to be ‘fun, interactive and educational’. In doing so the client hopes to create a groundswell of interest prior to the week beginning 5 May, when the Warburtons’ run initiative enters its eighth year.  Bread: stacking up nicley for Love An online vote for the country’s favourite picnic spots will help draw visitors to the site and create media interest. The agency itself would not comment on the project prior to its official launch – which is expected within the next few days – but was happy to confirm that the finishing touches are now being put to www.welovebread.co.uk. Warburtons, the UK’s second biggest grocery brand after Coca-Cola, is the latest in a long line of recent wins for the Northern-Quarter based team, and particularly Love’s digital division.
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