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MSN flogs itself for new mobile client |
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Wednesday, 11 July 2007 |
Jean Wiseman, sales director of Media Sales Network decided to support a new client’s promotional pull by posting her own face on both sides of a 48 sheet Advan.
The Advan was then driven around Manchester calling at various points not unrelated to city centre ad agencies. The client, Mobile Media, is one of the UK’s leading outdoor mobile advertising contractors.
Her attempt to engage media buyers seems to have come off.
Chris Broadbent, director of Brilliant Media in Manchester said: “She certainly got my attention and it’s an innovative trade campaign – taking the message to the people.”
John Bremend, managing director of Media Sales Network (MSN) added: “Mobile media is an excellent strategic, as well as tactical medium and our agency clients have clearly seen it in action.”
MSN, part of Unique Communications, sells advertising for publishers and outdoor companies across the Midlands and North.
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