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New Balance for PHD North |
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Monday, 07 July 2008 |
The latest campaign for New Balance starts this week, designed by PHD North , which won their global account earlier this year.
 Poster
"New Balance are known for running by serious runners, the brief set to PHD North was to take this appeal further and target a wider fitness focussed consumer," explained Stuart Howarth, marketing manager at New Balance.
"The campaign has answered this brief perfectly, aligning all activity to the daily routine and media consumption of the modern professional."
"Through this campaign, New Balance showcase their intuitive understanding of the dedicated runner’s relationship with the sport and we have focused our communications planning to further drive this insight by focusing on hitting runners when running is on their minds," added Emma Horton, PHD North account director.
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