|
New research from Biss shows that the public are increasingly wary of big brands |
| Print |
|
Email to a friend
|
|
Tuesday, 10 June 2008 |
New research that quizzed 1,851 individuals from the UK, US and France has revealed that the public are growing increasingly wary of large corporate brands.
 Not everyone is so believing Other highlights show that people most respect brands that have a purpose beyond profit; treat employees well; protect and promote the greater good; think about the environment before, not after they have damaged it; and respect consumers’ power. The research is available in full here. Agency account director James Crawford noted: “The research shows that there is a clear link between the perception of reputation and those businesses that drive social change through corporately responsible behaviour. "The public is more likely than ever to check on a firm’s ethical performance and are more able to share their views on poorly performing businesses thanks to the internet.” www.bisslancaster.com Something to add? Then leave a comment below or email us now.
Sponsored links:
|
