Love has clearly enjoyed itself coming up with the new packaging for pram-supplier to the stars Silver Cross.
Love: thinking outside the box
The Manchester-based agency, which has been working with the client since 2006, was commissioned by the brand to redesign the packaging for its prams and pushchair ranges.
Love’s response was to try and capture – and at the same time encourage – the joy and creativity that children discover when confronted by a big piece of cardboard that they can clamber inside, or perhaps transform into a a space rocket.
The result, according to the Silver Cross blog, is “some very smart designs” that “get our products to you in pristine condition… (before) the children on the boxes show your little ones just what can be done with an empty box. Hours of fun.”
In carrying out the project Love says it has given something with “a bit of a bad reputation” (namely packaging) a new lease of life.
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