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No regional winners in the 2007 CIPR Excellence Awards | Print |  Email to a friend
Friday, 06 July 2007
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The North West had 13 short listed finalists but not a single winner at the 2007 CIPR Excellence Awards ceremony in London this week. Stockport Council did, however, capture some attention by being short listed in five categories.

Congrats to the finalists but otherwise a collective “could do better” for the region’s spinners…

How-Do previewed the finalists and event back in May but for the record, here are the categories, the region’s finalists and the campaigns again.

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Internal Communications

Stockport Council: Easy as ABC!

Consumer Relations in the Arts, Sport, Leisure and Tourism Sectors
 
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Catapult Public Relations Ltd: "Welcome to Mootown"

Public Sector


Stockport Council: Don't go in!
 
Business & Trade

Mere Communication Ltd: Tulips from Amsterdam - bmi regional

Best Use of New Media

Stockport Council: Don't go in! Water Safety campaign

Media Relations
 

Brazen PR Ltd: Eau de Stilton

Healthcare

Stockport Council: Winning healthy hearts & minds
 
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Internal Newspaper or Magazine
 

SASS: Revealing the Real Venture

Annual Report
 

Co-operative Financial Services: CFS Financial Statements "Working together"
 
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United Utilities plc: United Utilities Stakeholder Report 2006

Website
 
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Manchester Metropolitan University: The Guide Website

Stockport Council: Plain sailing

Outstanding In-House Public Relations Team

The Co-operative Group: Hitting the heights for the Co-operative Group
 



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  Comments (2)
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 1 By Lyndsey Evans - SASS Head of P, on 06-07-2007 13:43
Not sure about the 'can do better' comment outlined above.  
 
I would like to point out that SASS was not the only agency in the NW short listed for the Internal Magazaine award but in the entire country. Also, others short listed in the category included the BBC, GNER, Royal SunAlliance and British American Tobacco - not bad company to be keeping.  
 
The judges comments back this up: "The entry looks fantastic “on paper”, but the real evidence of the success of Reveal is the actual magazine - the design is bold and highly creative with each spread looking more fantastic than the last. There is substance behind the design, the writing is well executed, successfully addressing the target audience without being boring or tedious."  
 
As far as I'm concerned this confirms that my team delivered a fantastic campaign that the client loved and provided the necessary results. A "can do better" attitude is certainly not required!
 2 By Tony Murray, on 07-07-2007 20:43
PR Awards, more so than in any other marketing communications sector, are judged by your postcode

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