North West companies bid for MBNA rebrand - North West Media News

News, opinion and resources for the North West media industry

North West companies bid for MBNA rebrand

| Print |

Email to a friend

Monday, 12 May 2008

Two North West agencies are bidding for MBNA’s pan-European consolidated business account.

It comes as media sources suggest that one of the front runners, ZenithOptimedia, has pulled out of the pitch. ZenithOptimedia currently operates the offline planning and buying account, but today they were unavailable to comment.

MBNA

A spokesman for MBNA said they were unable to talk about speculation, however, it’s believed that Cheshire-based Universal McCann and Mediaedge:cia from Manchester are among those bidding for the account.

MBNA, which has its European headquarters in Chester, was bought by the Bank of America in 2005.

As has previously been reported it is searching for an agency which could ultimately lead to the dropping of the MBNA brand in favour of Bank of America – which has already happened in the States.

Something to add? Then leave a comment below or email us now.

Did you enjoy this article? Please share it!

Featured articles

	The How-Do Awards – celebrating the best work of the North West’s leading broadcasting, publishing and communications companies, are now open for entries and table reservations for the dinner on 24 April READ
	The North West’s media folk who wield the greatest combination of influence, power and employment, primarily in the region but also, in many cases, well beyond. READ
	Working with Hill Dickinson, the CBI and the CIM, How-Do reveals the region’s leading brands across a variety of business sectors and categories READ

The How-Do poll

What do you think about Crain's ratecard stance?

	Brilliant and brave
	Risky and radical
	Naive and, quite possibly, nuts

Latest comments

David: Maybe, but July's edition is impressive. I hope it continues with less of t... READ

George Dearsley: Sorry to be a pedant but surely the character from Oliver Twist is Mr Bumbl... READ

Mr Bumple?: Ah, I think you mean Mr Bumble, the famous Dickensian character. Is your ma... READ

Adam Smith: Market forces dictate that when demand for a commodity is low, the price co... READ

Hmmm: The lad he doth protest too much, methinks READ

Facts straight: Before this goes on any further, I have to set rumours (mainly among local ... READ

Who's online?
We have 5 guests online

Managed Server Hosting by UKFast