It appears as if the North West Development Agency has opted to choose Glorious Creative to spearhead a major new initiative to bring businesses into the region.
Glorious was one of five agencies from the North West that was selected in March to fulfil the NWDA’s design requirements over the next four years – the other firms being Mark Studio, Vivid, Hemisphere and Kaleidoscope.
Since then news of individual projects has been scant, but it now appears that several pitches have taken place over the course of the past few weeks, with this ‘new business’ brief being amongst the most coveted.
How-Do understands that at least four of the firms were in contention for the contract, which is believed to be worth a substantial six figure sum, with Glorious seemingly emerging as the victor.
A beautiful place for business
The agency itself would not be drawn on this when approached by How-Do, although one of the other protagonists confirmed that it was their understanding that Glorious had now been officially selected.
Due to both the agency’s and the NWDA’s reluctance to speak on the imminent campaign exact details are currently sketchy at best.
However, it seems like the initiative is an entirely new push from the RDA that will seek to address exterior perceptions of the region and improve them over the medium and long term.
The ultimate aim being to attract more new businesses in the North West and boost the regional economy.
The NWDA informed How-Do that it would release more details of the campaign when it is ready.
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