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One reason for Mo-rrisons for leaving |
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Supermarket chain Morrisons has moved its £37m media planning and buying business from Mediaedge:cia Manchester to the agency’s London office.
Last August the advertising account was transferred from BDH\TBWA to Delaney Lund Knox Warren & Partners in London.
It is believed that Morrisons’ new chief executive, Marc Bolland, who joined the company last September, is keen for the supermarket to shed its perceived northern image and rather project itself as “national”.
Morrisons Marketing Services Director, Michael Bates, is overhauling the supermarket's promotional activities and it's anticipated “More reasons to shop at Morrisons” will be consigned to history.
It is all a remarkably uncanny rerun of the early 1990s, when ASDA too, ditched its Manchester agency, then JWT, for London shop BBH, citing similar cultural circumstances.
However, after many years and numerous different campaigns, ASDA returned to the slogan (created and made famous by JWT Manchester) “That’s ASDA Price” - accompanied by a slap on the bum. Something to add? Then leave a comment below or email us now.
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