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Origin Creative has launched a bold - and suitably frightening - integrated campaign to encourage people to stop and think before they flush the toilet.
Commissioned by United Utilities in an attempt to cut down on some of the 15,000 sewer blockages it's called out to clear each year, 70% of which are said to be avoidable, the push centres on the concept of 'what not to flush'.  'Orrible work The dirty little character, akin to something from a warped episode of Sesame Street, features on the creative with the strapline 'What gets flushed might come back to haunt you'. In addition to a launch event, attended by said 'predator from the pan', 48 sheet posters and bus back advertising, the team has also created an online game where users have to catch inappropriate items that shouldn't go down the drains. Mark Bottomley, MD at Origin, commented: “Whilst this is an important issue, it is one that many people would find difficult to engage with. "For that reason we have created the sewer monster which appears out of the toilet swathed in the things that shouldn’t have been flushed in the first place. In other posters he comes crawling out of the sink. "He’s not very pleasant, but communicates the message very effectively. "It’s a brave step for United Utilities to take such a creative approach but, to achieve their objectives, we needed something that would capture the public’s imagination.” United Utilities spends £4m each year on clearing sewer blockages, which in turn cause more than seven thousand homes and gardens to be flooded with sewage every year. www.origincreativedesign.com Something to add? Then leave a comment below or email us now.
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