Wilmslow’s Pazang PR is claiming that its new offering makes it “the only PR agency in the North West to fully guarantee its media coverage.”
In a move that could be seen as a presage of things to come for the PR industry, Pazang is basically offering a money-back guarantee to its clients.
The Pazang team
The service works in a similar way to traditional agency arrangements in that a client pays Pazang either a retainer or a set project fee.
However, the agency then agrees a minimum level of media coverage with the client, delivered within a set timeframe, and if it fails to meet that expectation it returns the fees.
MD Tanya Arturi explained: “We are very excited to be innovating the regional market, by becoming the only local PR agency to be putting our money where our mouth is and take away the risk associated with PR.
“It helps create a positive and productive working relationship because client expectations are set at the start of a campaign.”
Arturi added that the coverage also has to meet a strict set of criteria – namely, it has to be an original piece generated by the agency, it must communicate key messages and it has to appear in pre-agreed media. Apparently there is no additional fee charged for overachieving.
She concluded that accountability was increasingly important “in such a volatile marketplace” and that her team were “very excited” about the new offer.
Pazang, which Arturi founded in 2002, currently works with clients such as John Lewis, Manchester Food & Drink Festival and Anthony Worrall Thompson’s cleaning range, Fresh and Green.
The most comprehensive ever review and assessment of the top communicators and marketers working in public services in the North West: the Public Sector 100. READ
The North West’s top marketing folk who collectively control marketing expenditure in excess of £500m and whose endeavours help sustain tens of thousands of jobs. READ
The full listing of How-Do's Media 100. The 2009 list in its entirety, offers the definitive compilation of the most influential and powerful media, creative and digital folk based in the North West. READ
The How-Do poll
Latest comments
john williams: " BBC news is not only free at the point of use, but genuinely independent ...
READ
alam: send me feasibility of summer festivals
READ
Glass half empty: Jeez! Let's hope he doesn't achieve the same level of success with the pape...
READ
Inside Trader: Yes he did Glass half empty,
His contribution was the New Friday with To...
READ
Stuart Parker: Sad news, and we think we are immortal.
Liked him a lot, I can see Mich an...
READ
hack: He's been 'sorting' the papers out for over year, nothing to do with channe...
READ
Comments (9)
