Wilmslow’s Pazang PR is claiming that its new offering makes it “the only PR agency in the North West to fully guarantee its media coverage.”
In a move that could be seen as a presage of things to come for the PR industry, Pazang is basically offering a money-back guarantee to its clients.
The Pazang team
The service works in a similar way to traditional agency arrangements in that a client pays Pazang either a retainer or a set project fee.
However, the agency then agrees a minimum level of media coverage with the client, delivered within a set timeframe, and if it fails to meet that expectation it returns the fees.
MD Tanya Arturi explained: “We are very excited to be innovating the regional market, by becoming the only local PR agency to be putting our money where our mouth is and take away the risk associated with PR.
“It helps create a positive and productive working relationship because client expectations are set at the start of a campaign.”
Arturi added that the coverage also has to meet a strict set of criteria – namely, it has to be an original piece generated by the agency, it must communicate key messages and it has to appear in pre-agreed media. Apparently there is no additional fee charged for overachieving.
She concluded that accountability was increasingly important “in such a volatile marketplace” and that her team were “very excited” about the new offer.
Pazang, which Arturi founded in 2002, currently works with clients such as John Lewis, Manchester Food & Drink Festival and Anthony Worrall Thompson’s cleaning range, Fresh and Green.
A first for the North West - How-Do's Top 100 Marketers. These leading professionals help drive the creation and generation of prosperity in the region. READ
The North West’s media folk who in 2008 wield the greatest combination of influence, power and employment, primarily in the region but also, in many cases, well beyond. READ
The second year of the Top 100 Brands initiative - in association with Hill Dickinson, the CBI and the CIM - enjoyed a record number of votes from North West businesses and saw the Co-op sweep the board READ
The How-Do poll
Latest comments
Billy Boy: Unfortunately TC turned into Alan Partridge during his Radio Manchester sti...
READ
inthecold: Where's the events category? Surely Manchester Central would sponsor.
READ
Manchester resident: Er, I work in PR for an organisation which gets a lot of media calls. We re...
READ
Good luck: I'm not sure how qualified these guys are to run an agency like love, but g...
READ
realist: Stephen it's all very well complaining that none of the public bodies or se...
READ
unloved: Gotta say this one comes across badly...
READ
Comments (9)
