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Pazang PR guarantees media coverage in ‘unique’ money back offer | Print |  Email to a friend
Wednesday, 30 April 2008
Wilmslow’s Pazang PR is claiming that its new offering makes it “the only PR agency in the North West to fully guarantee its media coverage.”

In a move that could be seen as a presage of things to come for the PR industry, Pazang is basically offering a money-back guarantee to its clients.

Wilmslow’s Pazang PR is claiming that its new offering makes it “the only PR agency in the North West to fully guarantee its media coverage.”
The Pazang team
The service works in a similar way to traditional agency arrangements in that a client pays Pazang either a retainer or a set project fee.

However, the agency then agrees a minimum level of media coverage with the client, delivered within a set timeframe, and if it fails to meet that expectation it returns the fees.

MD Tanya Arturi explained: “We are very excited to be innovating the regional market, by becoming the only local PR agency to be putting our money where our mouth is and take away the risk associated with PR.

“It helps create a positive and productive working relationship because client expectations are set at the start of a campaign.”

Arturi added that the coverage also has to meet a strict set of criteria – namely, it has to be an original piece generated by the agency, it must communicate key messages and it has to appear in pre-agreed media. Apparently there is no additional fee charged for overachieving.

She concluded that accountability was increasingly important “in such a volatile marketplace” and that her team were “very excited” about the new offer.

Pazang, which Arturi founded in 2002, currently works with clients such as John Lewis, Manchester Food & Drink Festival and Anthony Worrall Thompson’s cleaning range, Fresh and Green.

www.pazang.co.uk

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  Comments (9)
RSS comments
 1 By Eaten by PR, on 02-05-2008 13:30
"and that her team were “very excited” about the new offer." 
 
Because they know they'll get sacked again if this little idea doesn't work out again............
 2 By By-stander, on 01-05-2008 14:45
You should be meeting targets as a matter of course for your reputation and for referrals anyway 
 

 3 By Choking on stupid comments, on 07-05-2008 11:25
Come on Mark, play fair!  
 
Work hard and you don't get sacked.... that's my understanding of how it works...
 4 By FUSSY, on 08-05-2008 16:57
"accountability is becoming increasingly important" 
 
one little phrase can mean so much. 
 
accountability has ALWAYS been of the UTMOST importance ... 
 
... hasn't it?
 5 By Bored of fussy, on 13-05-2008 13:23
Businesses are more PR savvy now - clients want to know more about specifics, what is happening and if it is working. 
 
I think what she means is that we are in a saturated market, with clients who know more and more about PR. 
 
Either get off your high horse or use your name.
 6 By FUSSY, on 13-05-2008 14:31
so you're saying that it's now harder to pull the wool over your clients' eyes ? 
 
hilarious.
 7 By HISSY, on 13-05-2008 15:42
No! How on earth do you get that from my comment? 
 
This is nothing to do with me, but I figured that Paz are just trying to compete in a saturated market.  
 
Pipe down.
 8 By FUSSY, on 13-05-2008 16:50
i still don't get what a saturated market has to do with accountability seeing as accountability should be a core corporate value whatever the state of the damn market. 
 
you may explain.
 9 By HISSY, on 14-05-2008 07:35
I can't be bothered with hacks on this website anymore - picking stories and other people's comments apart and getting pompous. 
 
Accountability should never be more or less important. I know that, you know that, Pazang must know that. 
 
You were asking why you thought the quote was in there about accountability - I am arguing that they have chosen to comment on that subject because of how many crap agencies there are out there who use other people's cuttings as their own and spend less time on accounts then they should.... they are trying to drive home they are accountable and are being proactive and realistic about the PR industry. 

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