McCann Erickson Manchester has lost one of its longest standing accounts, after Peugeot yesterday announced it was moving the creative for its dealership business down to the London office of Euro RSCG.
The move is likely to be seen as a consolidation tactic by the French car giant, which is currently suffering, along with its automotive peers, in the face of the global downturn.
This is because RSCG holds the brand’s main £30m advertising account and will now be aligning that alongside the dealership brief, which covers a network of some 300 locations.
McCann pitched for the business, losing out to RSCG in a head to head contest.
They commented: "We can confirm that Peugeot’s UK dealer marketing business has been awarded to Peugeot’s brand agency Euro RSCG following a competitive review process.
"Having successfully retained a piece of business for more than 24 years it is inevitably a disappointment to lose such a long standing client.
"For the record McCann retains both the media buying and planning and PR business for Peugeot’s UK dealer marketing operation.
"While it is obviously disappointing to start the new year with a business loss, we have recently secured a number of significant wins which put us in a strong position for the year ahead.”
The spokesperson added: "At this stage it is too early to say whether the loss will have any impact in terms of possible redundancies”
The most comprehensive ever review and assessment of the top communicators and marketers working in public services in the North West: the Public Sector 100. READ
The North West’s top marketing folk who collectively control marketing expenditure in excess of £500m and whose endeavours help sustain tens of thousands of jobs. READ
The full listing of How-Do's Media 100. The 2009 list in its entirety, offers the definitive compilation of the most influential and powerful media, creative and digital folk based in the North West. READ
The How-Do poll
Latest comments
Megan: At a critical time for the survival of local newspapers, the apparent indi...
READ
Comments (1)
