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PHD North launches new celebrity Aga campaign |
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Thursday, 13 September 2007 |
Media buying agency PHD North and Birmingham ad agency Cogent Elliott have launched a new £500,000 celebrity campaign for Aga.
The campaign features actual Aga owners in their homes.
The first individuals to be featured are Alex James, Sophie Conran and Jasmine Guinness.
The campaign’s objective is to highlight the brand’s ‘iconic status’ and reach out to a younger audience.
PHD North in Manchester has planned and bought media in weekend supplements, niche lifestyle London and national titles and celebrity weeklies.
John Dabb, marketing manager at Aga said: “Translating the brand’s heritage and modernity into print isn’t easy, but we have worked closely with PHD North and Cogent Elliott to produce tailor made plans which translate into the right environment for this new and exciting message”.
www.phd.co.uk
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