PR for £99 from piggy bank - North West Media News

News, opinion and resources for the North West media industry

PR for £99 from piggy bank

| Print |

Email to a friend

Friday, 28 November 2008

New Liverpool agency piggy bank is offering to do basic PR services for £99.

Latta

Set up by former Liverpool Echo journalist Ian Latta, he said that the industry needs to adapt to the changing markets:

"We believe a basic menu of public relations, tailored to meet the pockets of smaller companies and over-stretched in-house teams, is just what is needed
right now.

"We don’t overcomplicate things, we simply offer value-for-money PR with no strings attached."

They say it’s aimed at smaller companies which can’t afford or don’t need full services. They’ll also be targeting in-house PR teams which are looking save money.

We haven't linked to their website as it's still under construction...

Something to add? Then leave a comment below or email us now.

Did you enjoy this article? Please share it!

Sponsored links:

Comments (7)

1 By Agatha , on 28-11-2008 10:14
This type of marketing ploy runs the risk of cheapening an industry that has worked hard at building a reputation for quality.

What sort of service is any client really going to receive for £99?

Report

2 By Big Dave, on 28-11-2008 11:55
Here here!

Report

3 By Loggedoff, on 28-11-2008 13:06
Agatha, I understand why you would say this, however, I bet British Airways gave a similar reaction when Ryan Air and Easy Jet came on the scene.

The truth is some companies want all singing all dancing full service and others will want bit-sized chunks of help. Those who have bite sized chunks now may find an appetite for a three course meal later on.

It could be a stroke of genius that may change how the industry works and also adds another level of healthy competition.

Report

4 By Ian Latta, on 28-11-2008 13:29
Agatha,

I can assure you it's a not a marketing ploy.

We've spent a lot of time listening to the views of SMEs and overstretched/under-resourced in-house PR teams, who tell us they want to pick and choose what PR they want, when they want it, and only pay for what they use.

It's called listening to your customers.

In this current climate, the PR market is changing and the PR industry has to move with it.

Oh, and please don't think that value-for-money can't possibly equal quality.

From just £99, our clients are already receiving a great service from a team grounded in journalism, PR and political lobbying.

Report

5 By Nick Taylor , on 28-11-2008 14:36
I think this is a very good idea and it does not de-value our trade but adds a new pricing structure. The comparison with the airline sector is accurate in that it appears that the starting price is £99 but then clients can then buy in additional services. This is clearly targeted at the SME sector (i.e. the lo-cost traveller rather than the business traveller using the airline example) and facilitates an entry point for SMEs to avail themselves of PR professional support.

Report

6 By Steer Forth, on 30-11-2008 13:23
I think it's a great idea. To beat the recession, there's a few old slappers at the back of Sackville St who offer similar basic services for £99. Well done Ian for not cheapening the industry.

Report

7 By everybody, on 30-11-2008 13:24
Good comparison: the airline industry!

PR of course shares the same issues of fuel prices, airport security, leisure being prone to less consumer spending etc

It is more like an agency offering websites for £99. Would anyone take such an Internet agency seriously? Would the product and service be as good as a reputable specialist agency? No

Report

Add your comment
Name
Email (optional)
Website (optional)
Comment
	Email me when someone else comments
	Anti-spam question (required): 7 + 1 =

< Previous story		Next story >

[ Back ]

Today's other news

BBC apologises for using photo of slain policeman on the 6 o'clock news

True North creates new identity for Queer Up North

Manchester United signs sponsorship deal with MTN of South Africa

Baxter to leave Bell Pottinger in search of a new career change

How-Do weekly Wrap - 19 March 2010 - Nadia Kassas

Creative Concern develops brand for Brockholes development

New deputy programme director at Key 103

Blackpool Gazette and Herald journalists step up industrial action

Multimillion pound internet facility to open near MediaCityUK

Fluid Creativity mops up Christy Towels deal

Title Role signs first look deal with Outright Distribution

Sharp Project gets new £6.3m grant

Lime gets factual for BBC Three

Da Vinci scoops trade award for Travel Counsellors campaign

Guttridge and Guttridge finally go public with Smoking Gun PR

Brazen takes on more Dr. Oetker brands

Search How-Do

Featured articles

	The most comprehensive ever review and assessment of the top communicators and marketers working in public services in the North West: the Public Sector 100. READ
	The North West’s top marketing folk who collectively control marketing expenditure in excess of £500m and whose endeavours help sustain tens of thousands of jobs. READ
	The full listing of How-Do's Media 100. The 2009 list in its entirety, offers the definitive compilation of the most influential and powerful media, creative and digital folk based in the North West. READ

The How-Do poll

How can traditional publishing firms make money online?

	Target a niche and erect paywalls
	Use online as a hook for paid offline products
	Push free content and look to events, ads and sponsorship revenue
	Encourage executives to visit poker sites

Latest comments

Gareth Wright: Well done, guys. I have no doubt, with the talent behind this venture, that... READ

George Dearsley: Live and Let Diet Dumplings Are Forever You Only Stir Twice The Man With... READ

bug buster: next stop UHSM hosts world dance like your dad championships? READ

Doug: nice pizzas Mr Bond. READ

George Dearsley: Yes, Good Luck, I was going to say "to the Gunners" but as a Spurs fan that... READ

BBC Fan: Extensive coverage of the Channel M story in the MEN then? Or a case of a ... READ

How-Do RSS/Twitter

Track How-Do headlines in your RSS reader:

View all of our feeds.

Follow How-Do on Twitter:

© HOW-DO 2008 - SITE BY OH DIGITAL - TERMS & CONDITIONS - PRIVACY POLICY - SITEMAP - RSS FEEDS - AD RATES - CONTACT HOW-DO

Managed Server Hosting by UKFast