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Princes launches £4m branding campaign |
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Wednesday, 29 August 2007 |
Princes Foods is launching a major campaign to promote its wide range of prepared products including fish and sandwich spreads, meat, vegetables, fruit and fruit juices and its expanding range of ready meals.
The national campaign is due to break on 3 September. The creative work has been produced by Big Communications of Leicester and the media has been bought by Mediaedge:cia in Manchester. Mediaedge won the business follwoing a pitch in March this year.
The strapline Big has devised for the campaign is ‘Princes – yours to enjoy’. The TV ads include music from Jools Holland and Jamaican ska king Prince Buster…
Above the line advertising includes TV and consumer magazines which will be supported by in store sampling, PR and other promotional activities.
Neil Brownbill, marketing director of the Liverpool company which is owned by Mitsubishi Corp, said: "The campaign firmly sends the message to a wide consumer base, as well as our retail partners, that our goods can be enjoyed at all times of day by all types of people."
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