Agencies across the region could be wasting their time by applying for the next stage in the Central Office of Information’s new roster.
The COI has written to all 250 companies that applied for stage one of the pitch process to ask them to submit entries for stage two – even though they’re not guaranteed to jump the first hurdle.
The lucrative contracts which come up for review every four years attract lots of interest and make it the biggest single pitch in the country.
However, the process is complicated and some estimate it can take a week to prepare for the second stage alone.
The COI has set itself an October deadline, which may be the reason for the letter.
It applies to those who’ve applied for UK, Nations and Regions, Healthcare, Government B2B and Environment.
The COI PR and sponsorship spend in 2007 was £29.3m and almost half of this was on PR.
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