A group of academics, led by Dr Kerry O’Brien at the University of Manchester and Dr Kypros Kypri from Newcastle University in Australia have called for a ban on sports advertising by the alcohol industry.
The paper, which is published today in the Addiction journal says that governments should act to outlaw the practice.
It comes following research published last year by O’Brien which showed evidence of a link between sponsorship and “hazardous drinking” among sports people.
However, O’Brien says the alcohol industry and sports administrators were “dismissive” of the results.
The academics claim this is “reminiscent of arguments used by the tobacco industry in the 1990s. “
"Sport administrators are sending mixed messages to participants and fans when, on the one hand, they embrace and peddle alcohol via their sport, while on the other they punish individual sport stars and fans when they display loutish behaviour while intoxicated,” said co-author, Dr O’Brien.
Instead of cash coming through sponsorship, the report recommends that governments use the proceeds of alcohol taxation to sponsor sports.
Account manager MC2 is looking for an exceptional account manager to join its PR team. The opportunities we offer are unrivalled. You will be working with some of the world’s biggest brands, with responsibility from the outset and the chance to prove yourself at the North’s leading independent consultancy.
The most comprehensive ever review and assessment of the top communicators and marketers working in public services in the North West: the Public Sector 100. READ
The North West’s top marketing folk who collectively control marketing expenditure in excess of £500m and whose endeavours help sustain tens of thousands of jobs. READ
With over 140 entries received for the inaugural Public Services Communications Awards 2009, the awards dinner at Old Trafford on 12 November promises to be the largest gathering of senior public services communications folk seen in the North West for many years. READ
The How-Do poll
Latest comments
Pedant: Roger Phillips would love to have 350,000 listeners every weekday lunchtime...
READ
Comments (7)
