Setanta gets driven - North West Media News

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Setanta gets driven

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Friday, 04 July 2008

Manchester creative agency driven has been appointed by Irish insurance provider Setanta to create a new brand strategy.

driven

Setanta Insurance was set up in 2007 in Malta and Dublin and it’s now looking to build up its profile and possibly expand into new products and markets.

"Setanta Insurance has a real challenger mentality; they have already taken a chunk of business by bringing fresh and innovative thinking to the market. It’s our job to help build a brand with attitude and appeal," said driven's Neil Griffiths.

"We don’t simply want to take product to market; we want to build a brand, driven delivers the commercial and strategic skills we are going to need," added Mike Matthews, Setanta Insurance chairman.

driven was founded by ex TBWA quartet Nick Brookes, Neil Griffiths, Chris Lear and Graham Drury.

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