|
Shaun Wright-Philips next up in MCFC's Big Four campaign |
| Print |
|
Email to a friend
|
|
Friday, 20 November 2009 |
|
Creative agency Music has created a new image of Shaun Wright-Philips to promote MCFC’s next home game against Chelsea on 5 December. The image will anchor what is effectively instalment two in the club’s ‘Big Four’ campaign.
According to Chris Kay, head of marketing at Manchester City: "We are the heart of the City and our players and fans are at the heart of this football club.
"Like the Adebayor Arndale execution this second instalment of the ‘Big Four’ campaign again positions City at the heart of Manchester through the media used, via its cultural relevance, and with the choice of a home-grown Academy legend in Shaun.”
The campaign, which launches on Monday, will run on a series of special large format sites around the city as well as a site specific installation of a sprint track at the City of Manchester Stadium.
Music, which has been working with the club since the agency’s launch in 2007, specially commissioned illustrator Chris White to produce the image of Shaun Wright-Philips.
Dave Simpson of the agency (and previously one of Love’s co-founders) added: "Shaun Wright-Philips is a player synonymous with speed and Chris's illustrations capture this perfectly. We've pushed the idea further through executions around the city which play with the idea of scale through traditional media formats." Something to add? Then leave a comment below or email us now.
Sponsored links:
|
