The short list for 2007 Pride Awards has been announced. The short list is dominated by agencies from Manchester and public sector bodies across the North West.
Over 200 entries were submitted in the North West out of a national total of just under 1500.
The awards will take place in Manchester on 28 November.
Although the spread of public sector agencies is encouraging, with yet another barn storming performance by the communications team at Stockport council, the lack of representation from agencies in Liverpool, Preston and elsewhere in the region was disappointing.
SKV PR
Of the five short listed overall ‘outstanding’ PR agencies, four are from Manchester while the fifth, McCanns in Prestbury, is part of the largest communications agency outside London.
Three agencies from outside Manchester/Liverpool did make the smaller consultancy short list however: Osprey (Windermere), Catapult (Blackpool) and MTJ Associates (Preston).
A new name in the awards line-up this year is the Sale public sector communications agency, IPB, which has decided to dip its toes into the world of awards after five years trading.
Founder Tony Ingham told How-Do that: “We are really pleased. We felt that it was time to start shouting about ourselves a bit more.”
Lindsay
Sandy Lindsay, founder of Tangerine PR which has opened a London office and new launched new divisions this year, said: "We've always put a lot of effort into running an ethical, professional and profitable business and it's good that these efforts have been recognised."
SKV and Brazen made up the final two agencies short listed as ‘outstanding’ with both agencies also leading the pack in terms of the highest number of short listed entries this year.
The short listed entrants for the 22 categories on offer follow.
Category 1 - Corporate Communications
• Carlisle City Council, Carlisle is cleaner than ever
Category 2 - Not-for-Profit
• Stockport Metropolitan Borough Council, Don't Go In! • Brazen PR Ltd, NW fine food awards 2007 • Spinoza Kennedy Vesey Communications PR, It's Grin up North - The Lowry Arts Centre. • Alder Hey Children's Hospital, Alder Hey Imagine Appeal - The White Ball.
Category 3 - Internal Communications
• Stockport Metropolitan Borough Council, Easy as A,B,C • Trafford Housing Trust, Trafford Housing Trust Our Corporate 'Tree' • Cumbria County Council, Six Aims Campaign. • Cumbria County Council, Ask Ali Campaign.
Category 4 - Crisis Communications
• Golley Slater Public Relations, Park group - Surviving the nightmare before Christmas • IPB Communications, Oldham Rochdale Pathfinder: Turning The Tide • Manchester Metropolitan University, The Great MMU Tent Debacle
Category 5 - Business and Trade
• Native Instinct, The sound of silence. • Cameron Wells Communications, Navman Wireless - Cameron Wells Communications. • Cameron Wells Communications, Imarket / Cameron Wells Communications. • Spinoza Kennedy Vesey Communications PR, Maximum Exposure - Felix Group Plc.
Category 6 - Community Relations
• Pendle Borough Council, Myths Over Pendle: Pendle Borough Council
Category 7 - Public Sector
• Stockport Metropolitan Borough Council, Don't Go In!
Category 8 - Low Budget
• The Co-operative Group, Taking Co-Operative action on diabetic products. • IPB Communications, Gas Safety: The 'Silent Killer' Campaign • SASS Brand Communications Ltd, Oscar pet foods goes to Crufts • Cumbria County Council, Have you crossed the line? Campaign. • Brazen PR Ltd, Lancashire hot pot. • Manchester Art Gallery, Can't get her out of your head
Category 9 - Consumer Relations
• The Co-operative Group, Co-Op goes bananas for Fairtrade fortnight. • Brazen PR Ltd, A very public monopoly • Brazen PR Ltd, Silentnight sleep etc. • Fido PR, Golden Square Shopping Centre Launch. • Catapult Public Relations Ltd, Creating a stir - Catapult PR. • Spinoza Kennedy Vesey Communications PR, On a roll with 235 - Manchester 235 (London Clubs International).
Category 10 - Best Use of Media Relations
• Greater Manchester Fire & Rescue Service, Hoax Calls Campaign • GMPTE, Pensioners' Public Transport Marathon • Brazen PR Ltd, The World's Most Expensive Marmalade • Brazen PR Ltd, Silentnight 'National love your bed day' • IAS SMARTS, Interbuild - Test the trades (TTT). • Manchester Art Gallery, Can't get her out of your head
Category 11 - Integrated Communications
• Stockport Metropolitan Borough Council, Clear The Air! • Impact Media PR Ltd, "Dandara Spectrum - The Colours of Life" • Brazen PR Ltd, Making silentnight sleep etc famous • IPB Communications, Winning The Public Vote: A Campaign For Braintree Council • Cameron Wells Communications, Imarket / Cameron Wells Communications. • McCann Erickson & The Christie Hospital - Don't be a cancer chancer.
Category 12 - Corporate Responsibility
• The Co-operative Group, Too young to die. • McCann Erickson Communications House, MEMEME
Category 13 - Best Use of New Media
• Stockport Metropolitan Borough Council, Don't Go In! • Brazen PR Ltd, Magnet Kitchens SOS
Category 14 - Best Use of Photography or Design
• Stockport Metropolitan Borough Council, The Reporter - Employee Newsletter • Allerdale Borough Council, The Council in a Click • Brazen PR Ltd, Silentnight's Klass Act • Brazen PR Ltd, Six Scrumptious New Kitchens From Magnet • McCann Erickson & The Christie - Don't be a cancer chancer - • Spinoza Kennedy Vesey Communications PR, A good eye for a story - The Lowry Arts Centre.
Category 15 - Best Newspaper or Magazine
• SASS Brand Communications Ltd, Revealing The Real Venture • Stockport Metropolitan Borough Council, The Review • Liverpool City Council, CP Magazine • First Transpennine Express, The Express Machine • Cumbria County Council, Your Cumbria Magazine. • Carlisle City Council, Carlisle Focus
Category 16 - Best Publication
• Stockport Metropolitan Borough Council, Commercial News - Clear The Air Special Issue • Blackpool Council, Blackpool Council Tax Information Leaflet • IPB Communications, Oldham Rochdale Pathfinder Annual Report: 'Seeing Change' • Mersey Care NHS Trust, Mersey Care NHS Trust Annual Report • Carlisle City Council, Carlisle performance & council tax summary 2007/2008 • Manchester Metropolitan University, Ceremony of awards July 2007
Category 17 - Best Leaflet
• Stockport Metropolitan Borough Council, Generation X Postcard • Stockport Metropolitan Borough Council, How To Use A Puffin Crossing • Triangle PR, The Eco • IAS SMARTS, Hydro International, save the rain. • Vicinity Group, Silent Killer. • MTJ Associates
Category 18 - Best Website
• Lancashire Constabulary, www.limacharlie.org. • Cumbria County Council, Intouch.
Category 19 - Outstanding Young Communicator
• Weber Shandwick Ltd - Joe Dixon. • Spinoza Kennedy Vesey Communications PR - Peter Wrathmell.
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