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Silver produces ITV idents for Toyota |
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Tuesday, 29 July 2008 |
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Manchester’s Silver Films has produced new sponsorship idents for Toyota’s Auris and Verso models to accompany film and drama slots on national broadcaster ITV1.
Silver was recruited by London’s CHI & Partners for the task following on from the success of its Rav4 sponsorship work for ITV1’s movies, which launched in January.  Silver in driving seat with ITV Silver’s Richard Oliver was behind the lens for the assignment and noted: “We know from our experience of producing short films for brands such as Lexus that the key lies in making the car the star. “So, with each set of Toyota idents we have focused on showing off the vehicle, enabling consumers to visualise how perfectly the car can fulfil their requirements.” Oliver added that the Rav4 idents “have delivered great results with dealers across the country.” Zenith Optimedia handled the sponsorship deal between Toyota and ITV. www.silverfilms.co.uk
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